Experian® QAS®, a part of Experian Marketing Services and a leading provider of contact data management software and services, today announced the release of its new phone validation software that empowers businesses to capitalize on the mobile revolution. The new tool provides full phone number verification and identifies landline versus mobile phone type at the point of capture, a significant piece of intelligence for companies taking advantage of mobile communication.
"Consumers spend more time on their phones than ever before, and they expect personalized and consistent brand interactions across channels. This means that companies need to focus on improving mobile capabilities," said Thomas Schutz, senior vice president, general manager of Experian QAS. "With mobile source data now available, organizations can opt consumers in to SMS and text-based messaging during the data capture process, ultimately enhancing results from marketing and loyalty campaigns."
According to a recent Experian QAS study, the number of organizations citing mobile as their most important marketing channel continues to grow. With 83 percent of surveyed companies confirming Website traffic from mobile devices, QAS Phone validation becomes an important tool in an omnichannel communication strategy. The tool provides access to data from more than 200 telecommunications and cable providers and leverages the same real-time interactive capabilities featured in all Experian QAS front-end products.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit www.edq.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and interactive marketing. We help brands from around the world intelligently interact with today's dynamic, empowered and hyperconnected consumers. By coordinating seamless interactions across all marketing channels, we enable marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. We call it Marketing ForwardSM.
For more information, visit www.experian.com/marketingservices.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.