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Latest Experian Data Quality research finds inaccurate data is affecting strategic business initiatives


Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the release of a new study, The effect of dirty data on business. The report finds that the majority of companies are negatively impacted by poor data, with 84 percent of companies experiencing a data quality challenge.

The top data quality challenge is deliverability, which is important to businesses as they attempt to enhance customer service and improve email marketing conversion rates. Intelligence and insight also are being affected by poor data quality as organizations try to increase customer engagement and drive revenue growth. In fact, 89 percent of companies want to use their data for business intelligence.

“More and more, organizations are saying that they understand the benefit of utilizing first-party and third-party information to improve consumer interactions,” said Thomas Schutz, senior vice president, general manager of Experian Data Quality. “However, we are seeing that on average U.S. organizations believe a quarter of their information is inaccurate. This staggering number directly equates to challenges in business initiatives that rely on intelligence for success.”

Poor data quality also has been found to impact efficiency, real-time marketing offers and the successful creation of a single customer view. Poor information in these areas limits a company’s ability to provide market-leading customer service.

To obtain a copy of The effect of dirty data on business from Experian Data Quality, please visit

About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit

About Experian 
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit

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