The CMO uses data to make important marketing decisions every day. Since data is so critical to executing a successful marketing strategy, the CMO can play a key role in the CDO’s data management activities.
Planning, getting the buy-in and budget you need, and ensuring you have the right people, processes, and tools to complete the migration can help you avoid many of the obstacles most organizations face.
For our 2017 global data management benchmark, we surveyed more than 1,400 data management professionals to understand how data is being used within organizations and how the quality of that data impacts business priorities.
Nicola Askham, The Data Governance Coach shares her advice on how implementing a data governance framework can significantly increase the long-term success and sustainability of your data quality initiatives.
Every Data Governance initiative is highly dependent on having the right people in place and with that in mind we look at how organisations tackle the challenge of ownership with in their Data Governance programs.
If you are faced with responsibility for some element of a data migration then this white paper will help guide you past the pitfalls that await the unwary and how to add value as a consequence of performing this necessary task.
This guide outlines best-practices to improve the chances of success for your data migration and draws on two decades of experience to help data migration leaders make the right choice at the right time.
In the second part of this series, Data Quality Specialist Johny Morris looks at the kinds of choices you need to make to move from a desire to improve your data quality to getting a commitment to change.