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Competing in a data-driven world

Digital transformation continues to disrupt organisations and the demand to harness data as a competitive business asset is increasing. With data seen as the key to fuel business growth, analytics strategy must be addressed. To stay ahead, organisations will have to evolve their analytics strategy and explore how they can continuously enrich their data sets from alternative sources. 

Key topics include:
• Data analytics trends you must know about
• Building blocks of the successful data and analytics strategy
• Types of alternative data sets available today
• Introduction to Mosaic, our consumer classification dataset

Luca Zuccoli, Head of Analytics and Data Lab APAC, and David Colella, General Manager of Data Quality and Targeting SEA, covered the rise of data analytics and how enriching your current data with consumer classification data set can help drive business impact. 

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