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Single Customer View

Business benefits of a Single Customer View

Improved customer engagement

By linking customer data, your businesses  will benefit from an accurate and holistic view of any one customer across different channels and lines of business.

Improved decision making

You’ll be able to utilise data insights and exercise the ability to make optimum strategic decisions with trusted data

Operational efficiencies

A single customer view will help you save time and money as well as empower your organisation to capitalise on a multitude of new opportunities.

Key stages of the SCV service

  • Discovery: Identifying key risks, understanding environments, assistance with the business case
  • Scoping: Map processes, outline solution design, create statement of works
  • Data Integration: Transform data into required formats, automate loading process for files
  • Data Quality: Clean, validate, standardise and suppress records whilst identifying duplicates
  • Single Customer View: Identify data store, append PINs, import unique records into SCV data store
  • Enrich: Append additional data to customer records for segmentation purposes
  • Deliver: Deploy solution to live environment, integrate with analytical tools and operational service delivery teams.

Find out more information


  • Time will be taken to understand the scope of your requirements
  • Customised stages tailored to your organisation’s need
  • Better targeting and segmentation of profitable customers
  • Improved decision making and ROI
  • Greater confidence in your data
  • Improved customer service and customer retention


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