Experian Data Quality’s enrichment software first verifies the contact data you are collecting, such as name, phone number, address and email. After verification, a record can be enhanced for missing or incomplete information. Using a consortium of data partners, combined with first party data we can enhance the contact record appending socio-demographic and geo-spatial attributes, along with consumer and business referential data to improve the quality of data and aid customer segmentation for profitable decisions.
Data enhancement provides better insight into individuals at the point of interaction, allowing you to tailor messages, prioritise leads, personalise offers and improve engagement online, over-the-phone, and through marketing communications.
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