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Beyond Firefighting

Reactive, localised data quality workarounds can have far reaching operational impacts, often transferring resources away from valuable initiatives. The latest whitepaper investigates how these ad-hoc, manual processes can have damaging impacts on the business, from reduced customer satisfaction and increased churn, to an inability to outperform competitors and win new business. Gain insight into:

  • Preventing the causes and breaking out of the endless cycle of contact data firefighting
  • Reactive to proactive data quality management – where to start and how to progress
  • The benefits of implementing a data quality management framework and developing a series of key, proven capabilities


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