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Monthly Archives: May 2009

CRM application value 'highlighted by recession'

Rachel Wheeler Archive
The current sales cycle is more competitive than usual, highlighting the value of customer relationship management (CRM) suites for small and medium-sized enterprises, an expert asserts.

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Mobile CRM 'allows address data capture in the field'

Rachel Wheeler Archive
Mobile customer relationship management (CRM) suites enable businesses to make full use of their computer systems in the field, an expert asserts.

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Direct marketing success 'must be measurable'

Rachel Wheeler Archive
Direct marketing must produce measurable results if this approach is to be deemed as effective, an organization asserts.

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Online data 'expands to 487bn GB in 2008'

Rachel Wheeler Archive
There were 3,892,179,868,480,350,000,000 bits of information created in 2008, new research has shown, highlighting the need for effective data management solutions.

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CRM suite effectiveness 'allows firms to offer better value'

Rachel Wheeler Archive
The effectiveness of business measures such as customer relationship management (CRM) suites affects the company's ability to offer value, research shows.

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Direct marketing 'could see boost from blending analytic research and CRM'

Rachel Wheeler Archive
Combining data analytic processes and research provided customer relationship management (CRM) software could allow firms to improve their direct marketing efforts, an expert asserts.

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CRM highlights value of the 3 Rs approach, expert claims

Rachel Wheeler Archive
Those deploying a customer relationship management (CRM) suite must keep in mind the three Rs approach, an expert asserts.

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CRM 'could allow marketing budget optimization'

Rachel Wheeler Archive
Customer relationship management (CRM) software could allow firms to divide up their marketing budget more effectively, an expert asserts.

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Data quality 'can be achieved through information tools'

Rachel Wheeler Archive
The increasing quantity of data collected by companies is creating a need for more tools to allow them to ensure a high level of data quality, a source asserts.

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Data quality 'crucial to modern businesses'

Rachel Wheeler Archive
A new report has highlighted the importance of data quality and accuracy as a crucial part of business in the modern era.

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