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Monthly Archives: May 2009

Improving data quality 'can address risk management problems'

Rachel Wheeler Archive
Financial institutions must improve data quality in order to address risk management problems, a new survey suggests.

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SaaS CRM market 'increases 18% in 12 months'

Rachel Wheeler Archive
The software-as-a-service (SaaS) market for customer relationship management (CRM) applications has increased by 18 per cent in the last twelve months, an organization asserts.

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Unified software 'can improve data quality'

Rachel Wheeler Archive
Data quality can be improved by companies using a single system for business processes such as address data storage, a report suggests.

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Firms should avoid common CRM pitfalls

Rachel Wheeler Archive
Companies using customer relationship management (CRM) systems should avoid common pitfalls which lead to failing, including sticking with the same setup for a number of years.

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Expert: Direct marketing can just say hello

Rachel Wheeler Archive
Companies should sometimes just use direct marketing to say hello to customers and let them know they are thinking of them.

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CRM 'requires customer communication'

Rachel Wheeler Archive
Companies can improve customer relationship management (CRM) data quality by ensuring there is a strong level of communication with customers, an expert asserts.

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