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Monthly Archives: June 2009

Firms 'continue to spend on direct marketing'

Rachel Wheeler Archive
Budgets are being directed towards direct marketing, as firms are finding the technique can produce measurable sales returns in the downturn, it has been claimed.

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Direct mailing 'top recruitment method'

Rachel Wheeler Archive
Direct mailing is an effective way of recruiting new staff in the difficult economic climate, it has been claimed.

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Personalizing direct marketing 'reaps rewards'

Rachel Wheeler Archive
Personalizing direct marketing campaigns can help companies better target their customers while reducing junk, it has been claimed.

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Excise bills sent to wrong addresses, residents fined

Rachel Wheeler Archive
Around 600 residents in Massachusetts have been hit with late payment fines after excise bills were sent to bad addresses by the town treasurer.

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Insufficient addresses 'will no longer be delivered'

Rachel Wheeler Archive
Parcels containing only a street address will no longer be delivered to their destination in Wyoming, it has been revealed.

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911 location-finding 'not always accurate'

Rachel Wheeler Archive
Straightforward 911 services are not always able to identify the location of an emergency caller, it has been stressed.

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Zip code change 'to cause address data mayhem'

Rachel Wheeler Archive
The effectiveness of small firms' address software in Arizona is to be tested when the US postal service (USPS) changes zip codes in the central part of the state next month.

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Data quality 'can boost profile of small firms'

Rachel Wheeler Archive
Address cleansing can enable small firms to stand out from the crowd in an environment in which the marketing landscape is changing rapidly, it has been revealed.

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Firms 'running risk of online fraud'

Rachel Wheeler Archive
Online fraud is threatening the growth of online retailers, it has been revealed.

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Majority of firms 'do not understand CRM'

Rachel Wheeler Archive
Over 87 per cent of small firms in the US are not satisfied with their customer relationship management (CRM) systems, it has been revealed.

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