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Monthly Archives: July 2009

CRM to be taken on more actively by Urban Outfitters

Rachel Wheeler Archive
Urban Outfitters, a company that specialises in apparel products, has announced it will be pursuing customer relationship management (CRM) more actively.

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Direct marketers 'should avoid 5 pitfalls'

Rachel Wheeler Archive
There are five main reasons why direct marketing campaigns turn out not to be successful, it has been claimed.

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Microsoft Dynamics CRM software to integrate Twitter

Rachel Wheeler Archive
Computer giant Microsoft has announced it is integrating its Dynamics CRM software with the popular micro-blogging service Twitter.

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Firms 'miss out on CRM research'

Rachel Wheeler Archive
Many businesses are using customer relationship management (CRM) systems that they are not happy with because they are unable to gather enough unbiased information when screening potential applications, it has been claimed.

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Direct marketing professionals 'require new plan'

Rachel Wheeler Archive
Direct marketing professionals are finding they are not able to do what they have been trained for because of restricted budgets, it has been claimed.

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Better data quality 'improves performance and cuts costs'

Rachel Wheeler Archive
Improving data quality is an essential part of bettering performance and creating agile and low-cost warehousing architecture, it has been stressed.

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Minneapolis businesses 'consider zip code verification'

Rachel Wheeler Archive
Gas stations across Minnesota are increasingly requiring zip code verification from customers using credit cards in a bid to reduce fraud, it has been revealed.

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Private medical records found at wrong address

Rachel Wheeler Archive
A package of confidential medical records and social security numbers sent via UPS to an address on Canterbury Lane in Lawrenceville, Atlanta, ended up at the same street address - only in Fayetteville, it has been revealed.

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Court ignores incorrect warrant address

Rachel Wheeler Archive
An incorrect address on a search warrant almost overturned a 2007 drug conviction in North Carolina, it has been revealed.

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Direct marketing 'will require combination of strategies'

Rachel Wheeler Archive
The direct marketing industry is currently being affected by a shift away from mailing and towards social media, it has been claimed.

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