Skip to main content
  • Global

Monthly Archives: July 2009

Data cleaning 'maximises marketing potential'

Rachel Wheeler Archive
Address cleaning is essential in allowing firms to make the most of the marketing strategies, it has been claimed.

Read more

Financial groups 'dissatisfied with CRM solutions'

Rachel Wheeler Archive
Ease of use is regarded by the finance sector as the most essential feature of customer relationship management (CRM) software, it has been revealed.

Read more

Time for direct marketers 'to prepare for holiday rush'

Rachel Wheeler Archive
Direct marketers should begin preparing now for the holiday season, it has been claimed.

Read more

Database management systems 'must be updated'

Rachel Wheeler Archive
Database management systems must evolve in order to adapt to the new generation of information-intensive applications, it has been claimed.

Read more

Direct mailing 'offers many benefits'

Rachel Wheeler Archive
Bulk business mailing offers firms many advantages, it has been claimed.

Read more

Mail order firm criticizes zip code change

Rachel Wheeler Archive
A mail order company in Arizona has stated that a recent zip code change in the state has come at the wrong time.

Read more

CRM systems 'must be integrated with human skills'

Rachel Wheeler Archive
Address data software such as customer relationship management (CRM) must be integrated smoothly with human skills, an expert asserts.

Read more

Canada prepares for magazine mailing list price hike

Rachel Wheeler Archive
Mailing rates for magazines in Canada will rise by three per cent next year, it has been revealed.

Read more

Address verification 'is essential to close law suits'

Rachel Wheeler Archive
Those completing class action lawsuits should ensure they have address verification systems in place at the end of the process, it has been claimed.

Read more

Washington police lose addresses

Rachel Wheeler Archive
A woman in Washington who called the police to report a noise near her home found that the service was unable to respond the call because they had no record of her address.

Read more