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Monthly Archives: September 2009

Social CRM analyzed

Rachel Wheeler Archive
Experts have been analyzing the impact of social customer relationship management (CRM) on businesses at a recent conference.

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US Equine Direct accesses the power of direct mail

Rachel Wheeler Archive
Agricultural enterprise US Equine Direct has been harnessing the power of direct mail to boost its success during the economic downturn.

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CRM 'important in tough environment'

Rachel Wheeler Archive
Developing good customer relationship management (CRM) applications can be vital to businesses during the current recession, it has been suggested.

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Product branding could be enhanced using CRM

Rachel Wheeler Archive
Getting a message across to consumers is an important part of any customer relationship management (CRM) campaign, but it is especially crucial during the recession, it has been claimed.

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Direct marketing initiative welcomed

Rachel Wheeler Archive
The decision of the United Parcel Service (UPS) to launch a direct marketing campaign has been welcomed by industry executives keen to see the market grow, it has been reported.

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ZIP Codes 'could be removed from insurance process'

Rachel Wheeler Archive
The use of ZIP Codes by insurance companies to help establish premiums across the country could become a thing of the past if a new bill being taken through the Senate is approved.

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ZIP Code software boosts property search

Rachel Wheeler Archive
A property company in Texas has announced the creation of a new search facility on its website that uses zip code software to help house-hunters find the perfect location.

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US consumers 'prefer eco-direct marketing'

Rachel Wheeler Archive
Consumers in the US are becoming increasingly eco-conscious, according to a new study.

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Indiana town may get own ZIP Code

Rachel Wheeler Archive
The town of Westfield, Indiana, may get its own ZIP Code to help avoid confusion with nearby Carmel, where several thousand homes and businesses are officially registered.

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CRM crucial to sustaining customer base

Rachel Wheeler Archive
Effective customer relationship management (CRM) software is set to become crucial to business success in the coming years.

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