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Monthly Archives: September 2009

Direct marketing helps Connecticut apple growers push their product

Rachel Wheeler Archive
Various forms of direct marketing are helping apple growers in Connecticut to publicise their product and drive sales amid unusual weather conditions.

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UPS plans test for direct marketing drive

Rachel Wheeler Archive
The United Parcel Service (UPS) is to begin delivering marketing materials to US addresses to see whether customers will accept a new direct marketing drive.

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Arizona town seeks ZIP Code changes

Rachel Wheeler Archive
People in Marana, Arizona, are looking for changes to their address data so that their ZIP Codes better reflect where they live.

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ZIP Code software used to hire workers in San Diego Unified School District

Rachel Wheeler Archive
Workers from the most impoverished neighborhoods of San Diego will be prioritised for employment under the $2.1 billion facilities bond set out by San Diego Unified School District.

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ZIP Code changes could result in reduced insurance premiums

Rachel Wheeler Archive
ZIP Code changes have been made to address data in two regions in Denver, Colorado, and could result in some residents having lower insurance premiums.

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Data quality experience 'could be broadened'

Rachel Wheeler Archive
Data quality is not something that is restricted to one area within an organization, it has been claimed.

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Data management 'key to personalized marketing campaigns'

Rachel Wheeler Archive
Firms that carry out effective data management can get ahead in the race to attract new custom by creating personalized marketing campaigns, it has been claimed.

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Effective CRM requires 'understanding of human behavior'

Rachel Wheeler Archive
Businesses using customer relationship management software (CRM) to help build links with their client base could also benefit from a greater understanding of human behavior.

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Effective data management 'important during recession'

Rachel Wheeler Archive
Businesses must ensure they carry out effective data management in order to develop relationships and build loyalty with customers, it has been claimed.

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Data quality 'still vital to direct marketing'

Rachel Wheeler Archive
Research and data quality should be a vital consideration for any business seeking to launch a successful marketing campaign, an expert has advised.

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