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Monthly Archives: November 2009

Health authority provides ZIP Code based text service

Rachel Wheeler Archive
The Center for Disease Control and Prevention (CDC) has launched a service that allows them to send residents updates on situations such as the swine flu outbreak.

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Military mail deadline approaching

Rachel Wheeler Archive
People with loved ones fighting overseas have been reminded that the deadline to send mail in time for Christmas is fast approaching.

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ZIP Code software gives weather and traffic updates

Rachel Wheeler Archive
A new device has been released which allows users to get real-time weather and traffic updates for any ZIP Code in the country.

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Catalogs support net sales

Rachel Wheeler Archive
Websites that send out catalogs yield an average of 163 per cent more revenue, according to a recent study.

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News source uses ZIP Code software to track crime rate

Rachel Wheeler Archive
A news organization is using ZIP Code software to track which neighbourhoods have the worst crime rates around Evansville, Indiana.

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New technology helps marketers to pinpoint right locations

Rachel Wheeler Archive
Marketers should begin moving away from the old ZIP +4 model and towards using geospatial location intelligence, according to an industry expert.

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Government venture encounters data quality problems

Rachel Wheeler Archive
A government project which plans to track all spending under the $787 billion economic stimulus law has encountered data quality issues.

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Florida recognised for data quality

Rachel Wheeler Archive
Florida was one of 11 states recognized for their longitudinal data systems by the Data Quality Campaign.

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'Same rules still apply' in direct marketing

Rachel Wheeler Archive
Original principles of direct mail marketing still apply despite the increase in new technologies and the rise of the internet, according to an industry head.

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Better writing skills encouraged in direct mail

Rachel Wheeler Archive
Use of well thought-out copywriting can be instrumental to a direct mail campaign, according to a leading printing company.

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