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Monthly Archives: December 2009

Mail marketers and USPS open web forum

Rachel Wheeler Archive
Several marketers have joined with USPS to set up an online forum in which to discuss the direction the postal service should move.

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Muppets to feature on USPS stamps

Rachel Wheeler Archive
Jim Henson's Muppets character Kermit the Frog will feature on this year's holiday stamps.

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Direct marketing allows businesses to create 'a narrative'

Rachel Wheeler Archive
The use of direct marketing can allow businesses to create a narrative, helping potential customers better understand the company and its services, an industry expert said.

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Importance of data quality in record management highlighted

Rachel Wheeler Archive
Growing volumes of data and its increasing importance in national government has meant that record managers need to be diligent in recognizing more efficient practices.

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