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Yearly Archives: 2009

Mail marketers and USPS open web forum

Rachel Wheeler Archive
Several marketers have joined with USPS to set up an online forum in which to discuss the direction the postal service should move.

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Muppets to feature on USPS stamps

Rachel Wheeler Archive
Jim Henson's Muppets character Kermit the Frog will feature on this year's holiday stamps.

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Direct marketing allows businesses to create 'a narrative'

Rachel Wheeler Archive
The use of direct marketing can allow businesses to create a narrative, helping potential customers better understand the company and its services, an industry expert said.

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Importance of data quality in record management highlighted

Rachel Wheeler Archive
Growing volumes of data and its increasing importance in national government has meant that record managers need to be diligent in recognizing more efficient practices.

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Health authority provides ZIP Code based text service

Rachel Wheeler Archive
The Center for Disease Control and Prevention (CDC) has launched a service that allows them to send residents updates on situations such as the swine flu outbreak.

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Military mail deadline approaching

Rachel Wheeler Archive
People with loved ones fighting overseas have been reminded that the deadline to send mail in time for Christmas is fast approaching.

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ZIP Code software gives weather and traffic updates

Rachel Wheeler Archive
A new device has been released which allows users to get real-time weather and traffic updates for any ZIP Code in the country.

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Catalogs support net sales

Rachel Wheeler Archive
Websites that send out catalogs yield an average of 163 per cent more revenue, according to a recent study.

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News source uses ZIP Code software to track crime rate

Rachel Wheeler Archive
A news organization is using ZIP Code software to track which neighbourhoods have the worst crime rates around Evansville, Indiana.

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New technology helps marketers to pinpoint right locations

Rachel Wheeler Archive
Marketers should begin moving away from the old ZIP +4 model and towards using geospatial location intelligence, according to an industry expert.

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