Globally, organizations are beginning to realize the power an effective customer relationship management (CRM) solution can hold, one industry commentator has said.
Businesses in the US looking to implement a hosted cloud computing system or take advantage of hosted software as a service (SaaS) technologies will be encouraged to learn that the market is due to become more accountable.
US businesses have been encouraged to measure their customer sentiment to find out what their current and potential customer base thinks about their company, products, services and interactions.