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Monthly Archives: January 2010

Clean data 'necessary for direct mail'

Rachel Wheeler Archive
While having a wealth of knowledge on a database is seen as a good thing by many marketers, many have been warned that too much data on a mail piece could put customers off.

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CRM 'beating the downturn'

Rachel Wheeler Archive
Customer relationship management (CRM) is faring better than other forms of enterprise software during the economic downturn.

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USPS® celebrates women's history month

Rachel Wheeler Archive
The United States Postal Service (USPS) in Wisconsin has selected 15 women who are to be honored for their services to the Milwaukee community.

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Chesterfield discussing ZIP Code change

Rachel Wheeler Archive
Community leaders in Chesterfield have met to discuss proposed changes to the town's ZIP Code.

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USPS® marks 2010 Winter Olympics

Rachel Wheeler Archive
The United States Postal Service (USPS) has announced the commemoration of the 2010 Vancouver Winter Olympics with a specially-illustrated commemorative stamp.

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Direct mail marketing industry is 'too fragmented'

Rachel Wheeler Archive
An estimated $83 billion a year is spent on taking direct mail from concept to customer, with USPS® garnering roughly $20 billion from delivery.

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IT sector data quality is 'poor'

Rachel Wheeler Archive
Firms are increasingly looking to integrate their data management systems with their business management, new research has revealed.

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Direct marketing sector shows rebound

Rachel Wheeler Archive
Direct marketers have proved that they are intending to rebound hard in the new year with high levels of recruitment this winter, according to new research.

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Rediscover the 'quiet of mail'

Rachel Wheeler Archive
The United States Postal Service (USPS) has asked consumers to rediscover the quiet delight of penning letters rather than texts or emails.

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Mailers 'should not dismiss Priority Mail'

Rachel Wheeler Archive
While many mailers assume that Priority Mail is only useful for sending small packages, a service exists within this product for letters and flats too.

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