Skip to main content
  • Global

Monthly Archives: January 2010

Direct mailing expert advises using 'coin-trick'

Rachel Wheeler Archive
A direct mail expert has advised a return to old-fashioned methods of marketing rather than the current styles being used.

Read more

CIOs need to help workers make better use of data, report suggests

Rachel Wheeler Archive
Business leaders need to do more to help their workers make the best use of data, it has been claimed.

Read more

Rollout of central patient immunization database begins in Canada

Rachel Wheeler Archive
Public health officials in Canada have confirmed that they are working on a major new data collection system aimed at better processing and storing the vaccination information of tens of thousands of patients.

Read more

Atkins aims to boost customer database by 350,000 through new campaign

Rachel Wheeler Archive
Atkins Nutritionals has launched a major new sampling campaign across the United States as it looks to boost its existing direct mail and online marketing capabilities.

Read more

Marketers will face tough data challenges in new decade, expert says

Rachel Wheeler Archive
Marketers will continue to be challenged by ever-increasing mounds of data well into the new decade, one expert has stated.

Read more

Tips on reducing direct mail costs

Rachel Wheeler Archive
Businesses should always focus on being cost efficient, even when times are good, an industry expert has said.

Read more

USPSĀ® will deliver anthrax antidotes

Rachel Wheeler Archive
The United States Postal Service has been authorised to deliver self-administered anthrax antidotes to US homes in the event of a biological attack.

Read more

Direct mail letters 'should be personal and to the point'

Rachel Wheeler Archive
Direct mail sales letters should be to the point and kept personal, an industry news source has said.

Read more