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Monthly Archives: February 2010

Green mail techniques can increase direct mail response

Rachel Wheeler Archive
Companies within certain demographics that use direct mail marketing strategies should invest in "green mail" techniques, it has been suggested.

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Insurance companies favor direct mail advertising

Rachel Wheeler Archive
The use of direct mail advertising by insurance companies was maintained throughout 2009, it has been announced.

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Direct mail holds key advantages over other marketing forms

Rachel Wheeler Archive
Direct mail is a successful means of promoting businesses thanks to its intrusive and tactile nature, it has been suggested.

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USPS® has issued advice on return addresses

Rachel Wheeler Archive
Ensuring that businesses have the correct information and positioning can be crucial when placing a return address on items of mail.

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USPS® expanding to global markets

Rachel Wheeler Archive
The United States Postal Service (USPS) is planning to support the National Export Initiative (NEI) through its continued affiliation with the US Department of Commerce.

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Customer satisfaction an important by-product of good data quality

Rachel Wheeler Archive
US marketers would reap the benefits of improving their data quality, it has been claimed.

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More clarity is needed to prevent loop mail

Rachel Wheeler Archive
The United States Postal Service (USPS®) needs to increase awareness of the correct procedures to deal with loop mail, it has been claimed.

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CASS certified technology gaining in popularity

Rachel Wheeler Archive
Qualified Address' LiveAddress real-time address verification service had over four million transactions during December 2009, it has been announced.

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USPS® will be running a summer sale this year

Rachel Wheeler Archive
Direct mail marketers may wish to take advantage of the United States Postal Services (USPS) summer sale between July 1st and September 30th.

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Accurate data quality must be customer focused

Rachel Wheeler Archive
Ensuring that you have accurate data quality is of upmost importance for businesses looking to maximize their potential, it has been claimed.

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