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Monthly Archives: February 2010

Study backs use of direct mail

Rachel Wheeler Archive
The Direct Marketing Association's (DMA) recent study on direct mail highlighted some important facts and figures, it has been claimed.

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Experian QAS to aid higher education address verification software

Rachel Wheeler Archive
Address verification will be made easier for colleges and universities after Experian QAS announced it would be teaming up with CedarCrestone.

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Study highlights the importance of packaging for direct mail

Rachel Wheeler Archive
US marketers are being encouraged to talk to their packaging producer in an attempt to improve responses to B-to-B mailings, it has been announced.

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Direct marketing could be set for growth in 2010

Rachel Wheeler Archive
Direct marketing is set to become more popular during 2010, if marketers are prepared to "spread their wings" and branch out into new practices, it has been claimed.

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Data center conference to be held

Rachel Wheeler Archive
A conference for data center professionals from around the globe will be meeting this month to discuss the issues facing the industry, such as proper database management or data quality governance.

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AT&T let Hawaiians search broadband coverage by ZIP Code

Rachel Wheeler Archive
Citizens living in Hawaii are now able to check the wireless network coverage in their area by ZIP Code.

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NY post office celebrates Black History Month

Rachel Wheeler Archive
A post office based out of Staten Island in New York is to issue a special commemorative stamp to honor Black History Month.

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Spending on CRM 'to increase'

Rachel Wheeler Archive
IT executives will be increasing their spending on customer relationship management (CRM) applications in 2010, according to a new report.



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Data Quality a 'number one priority' for direct marketing

Rachel Wheeler Archive
Better data quality on marketing lists is a number one priority for the direct marketing sector in 2010, according to a sector commentator.

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AT&T broadcast coverage by ZIP Code

Rachel Wheeler Archive
Telecoms company AT&T has made coverage levels in West Virginia, Maryland and other US states available by ZIP Code.

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