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Monthly Archives: February 2010

Direct mail better as it's 'personalized and targeted'

Rachel Wheeler Archive
The fact that direct mail marketing is more personalized and targeted makes it a better option than modern forms of promotion, it has been claimed.

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USPS® improves in first quarter

Rachel Wheeler Archive
First quarter results from the United States Postal Service (USPS) show that the mailer has improved financially compared to last year.

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USPS® app is 'a must have'

Rachel Wheeler Archive
The iPhone application developed by the United States Postal Service (USPS) is "a must have application for those who use the post," according to a technology reviewer.

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Firms 'should embrace data quality'

Rachel Wheeler Archive
Organizations should embrace good data quality practices before bad data "repeatedly 'bites' critical business decisions".

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Importance of data quality investment highlighted

Rachel Wheeler Archive
Data quality can have an impact on businesses either because employees feel they must check data for possible data discrepancies or because they are too quick trust the data simply because it is computer-generated.

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Unified computing 'could boost data quality'

Rachel Wheeler Archive
Unified computing could become an increasingly important trend in the data quality industry as businesses move to integrate data center servers, storage and networks.

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Direct mail 'benefits outweigh downsides'

Rachel Wheeler Archive
The jobs created by direct mail and its benefits to society as a whole cannot be ignored in the debate over green initatives, it has been claimed.

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Obama rules out USPS® privatization

Rachel Wheeler Archive
President Barack Obama this week ruled out the prospect of selling the United States Postal Service (USPS) in order to raise money for the nation's $12 trillion debt.

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Clear goals key for data quality initiatives

Rachel Wheeler Archive
Clear goals, planned objectives and an idea of the desired achievement structure are among the key things to consider when planning a data quality initiative, it has been said.

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USPS® expands 'card sales'

Rachel Wheeler Archive
The United States Postal Service (USPS) has expanded its card selling program to an additional 400 Post Offices around the country, in time for Valentine's Day.

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