Small-to-medium-sized businesses have been advised to ensure that their direct mail campaigns are personalized, attractive and crisp to ensure they can maximize their ROI.
US marketers will be able to achieve success when using direct mail by focusing their efforts on ensuring that their campaigns are realistic and have market value, it has been claimed.
Direct mail campaigns are a successful and cost effective method of targeting consumers provided that US marketers follow a selection of guidelines to ensure its success.
Government officials have faced questions surrounding data quality issues after claims were made over the accuracy of its information, Government Technology Magazine has reported.