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Monthly Archives: March 2010

Data quality is 'important for financial businesses'

Rachel Wheeler Archive
Ensuring data is accurate and up to date plays an important role within financial service companies, an expert has claimed.

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Greenpeace urges companies to adopt eco-friendly data centers

Rachel Wheeler Archive
Greenpeace has released calls for companies to reduce their carbon footprint by replacing their data centers with renewable energy sources.

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Direct mail campaigns are still relevant and successful

Rachel Wheeler Archive
Direct mail has been praised for its ability to consistently deliver a message to a large number of targeted consumers, it has been reported.

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Companies planning to upgrade CRM systems

Rachel Wheeler Archive
A new survey has revealed that a large number of US and European companies are planning to undertake upgrades to their existing CRM systems this year.

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Mailing lists important for SMEs direct mail campaigns

Rachel Wheeler Archive
Small-to-medium-sized businesses have been advised to ensure that their direct mail campaigns are personalized, attractive and crisp to ensure they can maximize their ROI.

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Marketers must avoid common mistakes to archive direct mail success

Rachel Wheeler Archive
US marketers will be able to achieve success when using direct mail by focusing their efforts on ensuring that their campaigns are realistic and have market value, it has been claimed.

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Multiple platforms work best for marketing campaigns

Rachel Wheeler Archive
US marketers stand to gain a lot from combining two separate mediums when attempting to convey their message, research has found.

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Direct mail is effective when utilized correctly

Rachel Wheeler Archive
Direct mail campaigns are a successful and cost effective method of targeting consumers provided that US marketers follow a selection of guidelines to ensure its success.

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Government departments facing data quality problems

Rachel Wheeler Archive
Government officials have faced questions surrounding data quality issues after claims were made over the accuracy of its information, Government Technology Magazine has reported.

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Data quality affecting small business loans

Rachel Wheeler Archive
Inaccurate and poor data quality is playing a large role in the number of contracts being handed to small businesses, it has been announced.

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