Ensuring data is accurate and up to date plays an important role within financial service companies, an expert has claimed.
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Greenpeace has released calls for companies to reduce their carbon footprint by replacing their data centers with renewable energy sources.
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Direct mail has been praised for its ability to consistently deliver a message to a large number of targeted consumers, it has been reported.
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A new survey has revealed that a large number of US and European companies are planning to undertake upgrades to their existing CRM systems this year.
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Small-to-medium-sized businesses have been advised to ensure that their direct mail campaigns are personalized, attractive and crisp to ensure they can maximize their ROI.
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US marketers will be able to achieve success when using direct mail by focusing their efforts on ensuring that their campaigns are realistic and have market value, it has been claimed.
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US marketers stand to gain a lot from combining two separate mediums when attempting to convey their message, research has found.
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Direct mail campaigns are a successful and cost effective method of targeting consumers provided that US marketers follow a selection of guidelines to ensure its success.
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Government officials have faced questions surrounding data quality issues after claims were made over the accuracy of its information, Government Technology Magazine has reported.
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Inaccurate and poor data quality is playing a large role in the number of contracts being handed to small businesses, it has been announced.
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