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Monthly Archives: March 2010

USPS® launches new system to improve its customer service

Rachel Wheeler Archive
The United States Postal Services (USPS) has reaffirmed its commitment to providing top quality customer service with the launch of a new system designed to measure satisfaction levels.

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USPS® moves closer to five-day mail

Rachel Wheeler Archive
Plans of the United States Postal Service (USPS) to implement a five-day delivery schedule moved one step closer to reality today after the USPS board of governors approved the request.

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Data must be regularly tested to ensure its accuracy

Rachel Wheeler Archive
Businesses that are adding third-party information to consumer data files can be compromising their levels of data quality with incorrect or missing data, it has been reported.

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Merging CRM systems can cause data quality issues

Rachel Wheeler Archive
Businesses unsure of what to do with their CRM systems after undergoing a merger have been given some advice by an article on Computer World.

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Businesses must understand data quality issues before fixing them

Rachel Wheeler Archive
In order to eradicate poor data quality, organizations must first understand why their systems and applications are creating bad data before working to improve them, it has been claimed.

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Direct mail is personalized and relevant

Rachel Wheeler Archive
The ability to make direct mail personalized and targeted can make it more relevant to a business' target audience, it has been suggested.

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Accuracy of information key worry for fund executives

Rachel Wheeler Archive
The integrity of data and worries over mistakes caused by manual inputting are the primary fears held by fund administrators, a new report has revealed.

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CRM data can be used to companies' advantage

Rachel Wheeler Archive
US organizations have been advised to take advantage of data contained on their CRM systems to gain information surrounding their customers.

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US census utilizes Intelligent Mail® barcodes

Rachel Wheeler Archive
The US Census mailing represents the biggest use of the Intelligent Mail barcodes to date, the United States Postal Service (USPS®) has announced.

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Email can be used in conjunction with direct mail campaigns

Rachel Wheeler Archive
Sustained email marketing can be used to compliment direct mail campaigns to help companies become recognized brands, it has been suggested.

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