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Monthly Archives: March 2010

Data quality 'can be improved'

Rachel Wheeler Archive
A new study has highlighted the fact that the majority of IT professionals are worried by data quality.

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Data cleansing needs to be used to compliment data quality

Rachel Wheeler Archive
Individuals working with data quality may be interested in a new white paper, released by the Electronic Commerce Code Management Association (ECCMA), surrounding data cleansing.

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More businesses benefiting from Intelligent Mail barcode

Rachel Wheeler Archive
The United States Postal Service (USPS®) has reported that its Intelligent Mail barcode (IMb) system is more successful than ever, with 95 per cent of all mailings using IMb to utilize the full benefits of the service.

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Governments should embrace data management

Rachel Wheeler Archive
Governments looking to integrate and centralize a large amount of data should take advantage of data management systems that aim to consolidate information.

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List data is an 'outstanding marketing tool'

Rachel Wheeler Archive
The importance of good quality mailing lists to help increase a company's consumer base has been highlighted by an article by DirectMailCompanies.net.

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Data quality must be measured to assess its effectiveness

Rachel Wheeler Archive
Quantified measurements should be put in place to reduce the impact poor data quality has upon US organizations, it has been reported.

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Lack of data quality information contributed to economic downturn

Rachel Wheeler Archive
Incomplete data quality played an important role in the build up to the financial crisis, it has been claimed.

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Medium-to-high volume mailers should utilize software to enjoy benefits

Rachel Wheeler Archive
Businesses that fall into the categories of medium-to-high volume mailers should use both presort and post-presort software in order to take advantage of a large number of benefits, it has been suggested.

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USPS® requests PO Box reclassifications

Rachel Wheeler Archive
In a move that is designed to allow greater flexibility for its customers the United States Postal Service (USPS) has requested that it is able to change the designation of some of its Post Office (PO) Boxes.

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Address verification software targets unpaid taxes

Rachel Wheeler Archive
Address verification software is being used within one state to crackdown on unpaid taxes, it has been reported.

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