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Monthly Archives: March 2010

Samples are a great way to boost the impact of direct mail

Rachel Wheeler Archive
US marketers should include product samples for customers to try in their direct mail campaigns, it has been suggested.

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USPS® proposes ten-year plan

Rachel Wheeler Archive
A scheme has been proposed by the United States Postal Service (USPS) to help combat the fall in mail volumes, it has been announced.

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Personalization key when selling business-to-business

Rachel Wheeler Archive
Marketers in the US have been offered advice on targeting direct mail campaigns towards high-level executives.

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Addresses must be correct to minimize the risk of returned mail

Rachel Wheeler Archive
Individuals sending out mail in the US have been advised to fill out addresses correctly to minimize the chance of returned mail.

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USPS® plans service changes

Rachel Wheeler Archive
The United States Postal Services (USPS) is planning a dramatic overhaul of its services, in an attempt to participate in an increasingly competitive market.

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Data quality key to business' future plans

Rachel Wheeler Archive
Data quality will be a key area of improvement for many companies in the wake of the credit crisis, new research has shown.

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USPS® posts monthly improvements

Rachel Wheeler Archive
The United States Postal Service (USPS) has recorded improvements in its finances during December.

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Data quality must remain accurate and current

Rachel Wheeler Archive
Companies must make sure that information and data is up-to-date, it has been claimed.

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Data quality improved through transactional marketing

Rachel Wheeler Archive
US marketers should use transaction data to ensure that they efficiently and effectively target potential customers, it has been suggested.

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