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Monthly Archives: April 2010

Data governance 'vital to protect information'

Rachel Wheeler Archive
Data quality and governance need to be focal points for organizations looking to protect important information, it has been suggested.

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Improve customer service for better results

Rachel Wheeler Archive
Good customer service helps to increase loyalty within an organization's customers, it has been stated.

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End to flight restrictions means USPS® is 'back to normal'

Rachel Wheeler Archive
It was not just holidaymakers who were left stranded as a result of the Icelandic volcano eruption, as the United States Postal Service (USPS) also experienced disruption to its international shipments.

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Data quality important for companies adopting MDM solutions

Rachel Wheeler Archive
Data quality should be a primary focus for organizations looking to consolidate their information systems.

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Direct mail offers better ROI than email, expert suggests

Rachel Wheeler Archive
Direct mail is still relevant in marketing because it is able to offer a better return on investment (ROI) than other forms of communication, it has been suggested.

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Customization is key for direct mail success

Rachel Wheeler Archive
Marketers taking advantage of the benefits offered by direct mail campaigns may be interested to hear claims that customization is a key component of success.

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Catalog mail is 'important to USPS®'

Rachel Wheeler Archive
The United States Postal Service (USPS) is focusing on improving the service it offers surrounding catalog mail, it has been claimed.

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Databases must be 'constantly updated'

Rachel Wheeler Archive
Businesses must ensure that they constantly monitor consumer data files to ensure that data is current and correct, it has been suggested.

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Marketers must adapt to the 'ever-changing' environment

Rachel Wheeler Archive
Marketing professionals need to adopt new strategies to successfully communicate with their customers, it has been suggested.

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Government help needed by the postal service

Rachel Wheeler Archive
Legislative change is needed to ensure that the United States Postal Service (USPS®) continues on its path to recovery, it has been claimed.

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