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Monthly Archives: April 2010

Marketers can take steps to reduce returned mail

Rachel Wheeler Archive
US marketers have been given tips to help them minimize the amount of returned mail that they receive as a result of their customer communications.

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Businesses 'lack time' to centralize data quality measures

Rachel Wheeler Archive
Centralized data quality is an important but difficult thing for organizations to achieve, an expert has claimed.

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USPS® launch new 'green newsroom'

Rachel Wheeler Archive
In its bid to become an economically-friendly organization, the United States Postal Service (USPS) has announced details surrounding the opening of a new green newsroom.

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Mailing list is the 'most important part of direct mail campaigns'

Rachel Wheeler Archive
US marketers looking to implement direct mail campaigns should focus most of their efforts on ensuring that their mailing lists are well segmented and managed, it has been claimed.

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USPS® to improve its levels of service

Rachel Wheeler Archive
The United States Postal Service (USPS) has pledged its commitment to improving the service that it currently offers through innovation, service, quality and information.

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Data quality to play an import role in business recovery

Rachel Wheeler Archive
Data quality is set to play an important role in the recovery of businesses after the global economic crisis, an expert has claimed.

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Data quality important for successful migration projects

Rachel Wheeler Archive
Data quality could play an important role this year as many businesses look to spend more money on migration projects.

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Marketing professional 'key for business recovery'

Rachel Wheeler Archive
Businesses can help to speed up their recovery from the economic downturn by employing skilled marketing professionals, it has been suggested.

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Abundance of information makes data quality measures 'more important'

Rachel Wheeler Archive
The importance of implementing data quality measures in business has been highlighted in a blog post for Smart Data Collective.

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Traditional direct marketing techniques being favored

Rachel Wheeler Archive
US marketers are increasingly utilizing traditional direct marketing techniques including data integration and analytic strategies, new research has revealed.

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