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Monthly Archives: April 2010

USPS® releases commemorative stamps

Rachel Wheeler Archive
The United States Postal Service (USPS) has released the fourth set of its Flags of Our Nation stamp series honoring the country's state and territorial flags.

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Data quality issues must be addressed before starting marketing campaigns

Rachel Wheeler Archive
Database management has been highlighted as being the most important factor in determining the success of any one-to-one communications campaign, an expert has suggested.

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Social CRM helps to increase presence

Rachel Wheeler Archive
Organizations need to ensure that they fully utilize the modern technology which is on offer to get the most out of their Customer Relationship Management (CRM) systems, it has been claimed.

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Organizations 'still worried' by data quality issues

Rachel Wheeler Archive
Data quality remains a major worry for the majority of business and IT teams who lack confidence in the accuracy of their information, it has been claimed.

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US marketers see the benefit of Intelligent Mail®

Rachel Wheeler Archive
US marketers looking to utilize Intelligent Mail in their direct mail campaigns were able to witness the advantages of the system during the National Postal Forum, it has been revealed.

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Time-specific offers can 'enhance direct mail campaigns'

Rachel Wheeler Archive
One method which US marketers can employ to improve their success rates from direct mail campaigns is time-specific offers, an expert has been suggested.

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Effectiveness of product samples to be tested by USPS®

Rachel Wheeler Archive
The United States Postal Service (USPS) will be conducting research into the effectiveness of direct mail product sampling for businesses, it has been announced.

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Worldwide IT spending set for growth, research claims

Rachel Wheeler Archive
Businesses are gearing up to spend an increasing amount of money on upgrading and improving their IT systems during 2010, new research has revealed.

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Poor data quality can 'disrupt business processes'

Rachel Wheeler Archive
The dangers of allowing bad data to creep onto organizations' information systems have been highlighted in an article by ITjungle.com.

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Poor data quality impacts on revenue

Rachel Wheeler Archive
Incorrect or inaccurate data quality can lead to companies making decisions which can be detrimental to their businesses, it has been reported.

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