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Monthly Archives: May 2010

US companies must ensure their address data is correct

Rachel Wheeler

May 28, 2010

Archive

Businesses that utilize Standard Mail or discounted First Class Mail services from the United States Postal Service (USPS®) may be interested in changes to its Move Update system.

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Too much data is difficult to manage

Rachel Wheeler

May 28, 2010

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Managing data is becoming a more difficult task for organizations to achieve, it has been claimed.

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Marketers will benefit from Intelligent Mail® address correction software

Rachel Wheeler

May 27, 2010

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The Intelligent Mail barcode (IMb) will soon be a requirement for all marketing professionals wanting to qualify for the automation discount postage rate, it has been revealed.

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Companies looking to change data strategies in 2010

Rachel Wheeler

May 27, 2010

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Data center managers are becoming increasingly concerned about the complexities involved in data storage, a new study has shown.

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Address verification software is 'vital for direct mailers'

Rachel Wheeler

May 27, 2010

Archive

US marketers who use direct mail as a means of communicating with their customers may wish to use the United States Postal Service's (USPS®) Summer Sale to forge new relationships, DMNews has reported.

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Address verification software could help personalize direct mail campaigns

Rachel Wheeler

May 26, 2010

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US marketers looking to get the most out of their direct mail campaigns should look to personalize their communications, it has been suggested.

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Data quality is needed to manage customer information

Rachel Wheeler

May 26, 2010

Archive

Data quality becomes increasingly important when businesses are trying to manage multiple channels of customer information, it has been suggested.

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Address data errors can be avoided with Experian QAS software

Rachel Wheeler

May 26, 2010

Archive

Leading provider of address verification software Experian QAS has announced that it will be teaming up with Demandware to provide an address matching service for the on-demand ecommerce platform.

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Spend on data quality projects could be set to rise

Rachel Wheeler

May 25, 2010

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IT spending across the world has recovered well following the economic crisis, with many organizations catching up with upgrading important hardware infrastructure.

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Declining mail volumes 'good for direct mailers'

Rachel Wheeler

May 25, 2010

Archive

Current low and declining volumes of direct mail pieces are helping businesses that use the medium achieve better results, it has been claimed.

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