Skip to main content
  • Global

Monthly Archives: May 2010

Data quality is vital to a successful CRM project

Rachel Wheeler Archive
Data quality is a highly important component of the implementation of a successful CRM solution, it has been suggested.

Read more

USPS® undergoes restructure to achieve long-term objectives

Rachel Wheeler Archive
The United States Postal Service (USPS) has announced a series of organizational changes which it says are designed to help meet long-term business objectives.

Read more

Governmental agencies need data quality measures in place to improve services

Rachel Wheeler Archive
Governmental agencies may wish to improve their data management processes to help them work in a more effective manner, it has been claimed.

Read more

Data quality errors can be avoided

Rachel Wheeler Archive
Data quality errors caused by incorrect entries into spreadsheets are common and can be resolved by implementing a set of basic rules, it has been claimed.

Read more

Direct mail contributes a significant amount to US advertising sales

Rachel Wheeler Archive
Direct mail still plays an important role in marketing communications thanks to its personnel characteristics, it has been claimed.

Read more

Direct mail can complement other communication channels

Rachel Wheeler Archive
Direct mail is still an effective channel that can be used by marketers to reach prospective customers, it has been claimed.

Read more

USPS® improving customer service with stamp series

Rachel Wheeler Archive
The United States Postal Service (USPS) has announced a new series of stamps, which are designed to improve the service that it offers to consumers.

Read more

US labor department offers grants to improve data quality

Rachel Wheeler Archive
Data quality is becoming a top priority for the US Department of Labor, with the organization announcing that it was making a number of grants available.

Read more

Print marketing 'must evolve to survive'

Rachel Wheeler Archive
Print and digital marketing techniques can be employed in conjunction with each other to create an effective marketing campaign, it has been claimed.

Read more

Marketers adopting new strategies in direct mail campaigns

Rachel Wheeler Archive
US marketers are having to adopt new approaches to grab the attention of "today's savvy customers", DMNews has reported.

Read more