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Monthly Archives: May 2010

Data quality needed before upgrades are introduced

Rachel Wheeler Archive
In order for an organization to implement a successful business intelligence center it must first ensure that effective data quality measures are in place, it has been suggested.

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Standards remain high despite USPS® financial deficit

Rachel Wheeler Archive
The United States Postal Service (USPS) has announced that it expects to post continuing losses this year thanks to the declining mail volumes in the US.

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Poor data quality costing large businesses millions

Rachel Wheeler Archive
The importance of implementing good data quality measures in business has been highlighted in a recent study by Forbes Insights.

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US marketers must build up a successful brand

Rachel Wheeler Archive
US marketers should focus their efforts on learning the preference, performance and premium aspects of their brand in order to improve their success, it has been claimed.

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Marketers remain optimistic in 2010

Rachel Wheeler Archive
US marketers are more optimistic about the coming year, with companies looking to increase their spending on the practice in 2010.

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Marketers must 'engage with consumers'

Rachel Wheeler Archive
US marketers need to ensure that their direct mail campaigns are attracting the right kind of attention from consumers, it has been claimed.

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Eco-friendly data centers are 'cost effective'

Rachel Wheeler Archive
Businesses should be able to implement cost-effective and eco-friendly data centers, it has been revealed.

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USPS® releases social awareness stamps

Rachel Wheeler Archive
The United States Postal Service (USPS) is to continue its drive to increase social awareness of important issues by releasing a new stamp.

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