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Monthly Archives: June 2010

Address data 'must be current and correct'

Rachel Wheeler

June 30, 2010

Archive

Current and correct address data is vital for marketers who are looking to strengthen their brands and increase sales, it has been claimed.

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Organizations can take advantage of mailing lists

Rachel Wheeler

June 30, 2010

Archive

US businesses may want to take advantage of bulk mailing and bulk mailing lists in order to raise awareness of their company, it has been suggested.

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Marketers enjoying successful start to 2010

Rachel Wheeler

June 30, 2010

Archive

US marketers have been enjoying a successful start to 2010, with new figures suggesting that the majority of practitioners recorded higher profits in the first quarter of the year than in 2009.

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Target audience research crucial to direct mail campaign success

Rachel Wheeler

June 25, 2010

Archive

Getting to know a company's target audience is vital before a direct mail strategy is decided, it has been suggested.

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Direct mail 'integral' to marketing process

Rachel Wheeler

June 23, 2010

Archive

The rise of the internet has not stopped direct mail from playing an "integral" role in marketing campaigns, it has been claimed.

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Experian QAS enhances address verification package

Rachel Wheeler

June 21, 2010

Archive

Experian QAS has announced its partnership with SugarCRM to further enhance its address verification software package.

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Data quality is a vital component for business success

Rachel Wheeler

June 21, 2010

Archive

The quality of an organization's data is a vital component in the success of a number of its other offerings, it has been claimed.

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Email address verification software 'helps generate better leads'

Rachel Wheeler

June 21, 2010

Archive

US marketers should take advantage of email address verification software to enhance their chances of success with customers, it has been suggested.

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Unstructured data is 'biggest concern for companies'

Rachel Wheeler

June 18, 2010

Archive

The results of a recent survey show that the amount of unstructured data that companies are storing is growing fast.

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Purchasing NCOA-approved mailing lists will benefit businesses

Rachel Wheeler

June 18, 2010

Archive

Buying an effective mailing list can have numerous benefits for US organizations which utilize direct mail as a marketing tool.

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