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Monthly Archives: July 2010

Businesses need to be forward-thinking to tackle data quality

Rachel Wheeler Archive
In order to maintain a high level of data quality, businesses must ensure that they adopt a proactive approach to dealing with issues, it has been suggested.

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Insurers need to be aware of benefits to cloud computing, says expert

Rachel Wheeler Archive
Insurance companies looking to implement cloud computing strategies have been advised to fully prepare themselves before introducing the technology.

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Investing in data quality improvements is 'worthwhile'

Rachel Wheeler Archive
Data quality issues are widespread and costly problems which need to be dealt with by large manufacturers and retailers, it has been reported.

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Direct Mail remains a popular medium

Rachel Wheeler Archive
US marketers may be interested to know that direct mail still commands the largest share of direct marketing budgets than any other medium.

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Creative content is best for direct mailers

Rachel Wheeler Archive
US marketers who utilize direct mail as a means of communicating with customers may be interested to learn that creative content can help to maximize response rates.

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Data quality 'vital' for successful marketing campaigns

Rachel Wheeler Archive
Data quality plays an important role in the success of business marketing campaigns, it has been claimed.

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Demand for private cloud services remains in 2010

Rachel Wheeler Archive
The wish for companies to make the switch to cloud computing services remains high, with new research suggesting that over a quarter of organizations plan to utilize the technology in 2010.

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Data quality is a company-wide issue

Rachel Wheeler Archive
Businesses have been advised that the job of ensuring data quality is the task of everyone in a company.

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USPS® price hikes not welcomed by direct mailers

Rachel Wheeler Archive
US marketers who utilize direct mail services are likely to be affected by the United States Postal Services' decision to raise prices.

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Cloud computing 'biggest change in IT in years'

Rachel Wheeler Archive
The advent and uptake of cloud computing software has been described by one technology expert as the single largest change that the IT industry has experienced in a while.

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