The current economic climate means that the need for companies to possess accurate and up to date information is more important than ever.
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Business looking for the right e-commerce solution for their online retail stores have been advised that they need to take into account a number of factors.
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E-commerce retailers may be interested to hear that direct mail campaigns can help drive traffic to online stores.
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Organizations need to ensure that they possess high quality information if they want to make ''confident and consistent'' business decisions.
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Direct marketers need to ensure that they are using reliable and accurate data if they want to get the best results from their campaigns, the Direct Marketing Association reports.
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Marketing agencies looking to make themselves more appealing to their clients may wish to utilize address verification tools.
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The implementation of data governance schemes by US organizations will lead to better data quality, a new study suggests.
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Address verification solutions could be the answer to e-retailers marketing problems, it has been suggested.
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Online marketers must ensure that their websites keep apace of ever-changing technologies and techniques, it has been claimed.
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Businesses that look to adopt cloud computing services will be able to realize a number of benefits, it has been claimed.
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