August 2010 | Experian

Economic uncertainty makes data quality 'vital'

The current economic climate means that the need for companies to possess accurate and up to date information is more important than ever.

Setting up an e-commerce platform can be 'daunting'

Business looking for the right e-commerce solution for their online retail stores have been advised that they need to take into account a number of factors.

Direct mail can help 'drive internet sales'

E-commerce retailers may be interested to hear that direct mail campaigns can help drive traffic to online stores.

Data quality vital for 'confident and consistent' business decisions

Organizations need to ensure that they possess high quality information if they want to make ''confident and consistent'' business decisions.

Marketers must 'check accuracy of their data'

Direct marketers need to ensure that they are using reliable and accurate data if they want to get the best results from their campaigns, the Direct Marketing Association reports.

Marketers must 'stand out' from their competitors

Marketing agencies looking to make themselves more appealing to their clients may wish to utilize address verification tools.

Data governance 'vital' for data quality

The implementation of data governance schemes by US organizations will lead to better data quality, a new study suggests.

E-retailers can utilize address verification tools

Address verification solutions could be the answer to e-retailers marketing problems, it has been suggested.

E-commerce must keep apace of 'changing technologies'

Online marketers must ensure that their websites keep apace of ever-changing technologies and techniques, it has been claimed.

Cloud-based services can help to 'displace' IT problems

Businesses that look to adopt cloud computing services will be able to realize a number of benefits, it has been claimed.

Monthly Archives: August 2010