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Monthly Archives: August 2010

IFAs urged to have effective data management

Rachel Wheeler Archive
Effective database management could become more important for independent financial advisers (IFAs) thanks to increasing demand for greater information transparency.

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Challenges posed by cloud application integration surmountable

Rachel Wheeler Archive
An increasing number of businesses continue to adopt cloud-based software as a service (SaaS), but many challenges remain as some companies are adopting a hybrid system, it has been stated.

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Direct mail projected to grow significantly

Rachel Wheeler Archive
Direct mail marketing campaigns are increasingly playing a vital role in helping companies to boost their ad spend, according to new research conducted by Global Industry Analysts.

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Direct mail is a 'strong and effective medium'

Rachel Wheeler Archive
Direct mail remains a strong and effective medium for US marketers looking to drive sales.

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Address verification must take place at the 'point of capture'

Rachel Wheeler Archive
Address verification should be done at the point of capture and not later, one expert has claimed.

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E-mail campaigns can drive e-commerce sales

Rachel Wheeler Archive
Marketers looking to drive sales on their e-commerce platform may want to consider running an e-mail marketing campaign, it has been suggested.

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Rising budgets could lead to increase in uptake of address verification tools

Rachel Wheeler Archive
A significant majority of direct marketing agencies believe that their budgets are set to increase in the second half of 2010, new research shows.

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SME's 'must utilize their online presence'

Rachel Wheeler Archive
Small-to-medium-sized enterprises (SMEs) have been urged to ensure that their online presence is being utilized effectively.

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E-commerce is a 'vital' part of multichannel retailing

Rachel Wheeler Archive
As the economic situation improves retailers are planning to invest more money into IT, it has been suggested.

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Data storage professionals facing cost and complexity problems, survey finds

Rachel Wheeler Archive

Complexity and cost are the two main challenges faced by data storage administrators looking to backup and recover information, it has been claimed.

According to the results of a study by Nimble Storage, over half of the respondents (53 per cent) identified the complexity of data systems as their main obstacle, while two thirds believe that tight budgets are standing in their way.

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