Skip to main content
  • Global

Monthly Archives: August 2010

Direct marketing boosts retail sector

Rachel Wheeler Archive
According to the recently-released Direct Marketing Association (DMA) Value of DM report, direct marketing contributed towards more than a third of sales in the retail sector last year.

Read more

USPS® asks PRC to reclassify Standard Mail parcels

Rachel Wheeler Archive
The United States Postal Service (USPS) has asked the Postal Regulatory Commission (PRC) to reclassify a number of its Standard Mail parcels, it has been revealed.

Read more

Underlying data quality issues 'won't just go away'

Rachel Wheeler Archive
Organizations must ensure that they do not just rely on new systems to improve their data quality, it has been claimed.

Read more

Strong team 'vital' for data management projects

Rachel Wheeler Archive
Organizations looking to implement data management projects need to ensure that they have a strong team backing them.

Read more

Direct mail helps boost student enrolment figures

Rachel Wheeler Archive
Universities in the US are turning to direct mail techniques in an attempt to boost student numbers.

Read more

Dental marketers 'could utilize address verification software'

Rachel Wheeler Archive
Address verification software could be useful for marketers in the dental industry, with direct mail "integral" to the marketing mix.

Read more

E-commerce sector is 'in a strong position'

Rachel Wheeler Archive
The e-commerce sector continued to grow during July, with revenue from full price items up 11 per cent compared to a year previous, new research has shown.

Read more

Marketers will have to adapt to changes in the healthcare sector

Rachel Wheeler Archive
Future marketing practices will have to adapt to the ever-changing landscape of the healthcare sector, it has been claimed.

Read more

Better data quality will improve patient care

Rachel Wheeler Archive
Improving data quality within the healthcare industry will lead to better services for patients, it has been claimed.

Read more

Address verification needs to take place at the 'point of data capture'

Rachel Wheeler Archive
Real time address verification software is vital for businesses looking to save time and money, it has been suggested.

Read more