September 2010 | Experian Data Quality

US consumers heading online to conduct product research

E-commerce retailers in the US may be interested in the latest research conducted by Pew Internet and American Life Project.

An increasing number of US e-retailers are looking to capitalize on the growing demands of foreign customers, new research has found.

Address verification software provider Experian QAS has announced that a leading motorcycle accessory company is now utilizing its technology.

US marketers have been warned about the dangers of not regularly checking and verifying customer contact details.

Complex and difficult to understand questions are creating data quality issues in online surveys, US marketers may be interested to learn.

An increasing number of businesses are looking to standardize and update their mailing lists using address cleaning tools.

Small businesses and retailers in the US who implement e-commerce strategies can open up a "window of opportunities", it has been suggested.

Financial sector companies are spending an increasing amount of money on data management and data cleansing services.

US marketers should be aware that there is "definitely an art" surrounding the writing of direct mail copy.

US marketers may be interested in the results of a recent survey into the habits of email marketing professionals.