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Monthly Archives: September 2010

US consumers heading online to conduct product research

Rachel Wheeler

September 30, 2010

Archive

E-commerce retailers in the US may be interested in the latest research conducted by Pew Internet and American Life Project.

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US e-commerce sites looking to capitalize on international markets

Rachel Wheeler

September 30, 2010

Archive

An increasing number of US e-retailers are looking to capitalize on the growing demands of foreign customers, new research has found.

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Experian QAS tools boosting customer service

Rachel Wheeler

September 29, 2010

Archive

Address verification software provider Experian QAS has announced that a leading motorcycle accessory company is now utilizing its technology.

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List churn must be countered, marketers told

Rachel Wheeler

September 29, 2010

Archive

US marketers have been warned about the dangers of not regularly checking and verifying customer contact details.

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Data quality impacting survey results

Rachel Wheeler

September 28, 2010

Archive

Complex and difficult to understand questions are creating data quality issues in online surveys, US marketers may be interested to learn.

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Address cleaning tools increasing in popularity

Rachel Wheeler

September 28, 2010

Archive

An increasing number of businesses are looking to standardize and update their mailing lists using address cleaning tools.

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E-commerce can open a 'window of opportunities'

Rachel Wheeler

September 27, 2010

Archive

Small businesses and retailers in the US who implement e-commerce strategies can open up a "window of opportunities", it has been suggested.

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Financial sector turns to data management

Rachel Wheeler

September 27, 2010

Archive

Financial sector companies are spending an increasing amount of money on data management and data cleansing services.

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Direct mail writing is 'an art'

Rachel Wheeler

September 24, 2010

Archive

US marketers should be aware that there is "definitely an art" surrounding the writing of direct mail copy.

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Email marketers calling customers to action

Rachel Wheeler

September 23, 2010

Archive

US marketers may be interested in the results of a recent survey into the habits of email marketing professionals.

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