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Monthly Archives: September 2010

Improve customer service with address verification tools

Rachel Wheeler Archive
Address verification tools are an important part of a company's customer service strategy, it has been suggested.

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Customers keen on direct mail communications

Rachel Wheeler Archive
A new study has suggested that consumers value paper statements as much as local call centres and bank branches.

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'No such thing' as data accuracy

Rachel Wheeler Archive
Businesses in the US looking to implement schemes to improve their data quality may be interested in the latest comments from industry commentator Jim Harris.

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E-retailers must focus on their customers

Rachel Wheeler Archive
Online retailers must ensure that they focus on meeting their customers' needs to improve visitors' web experience.

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Comms industry to put customer service first

Rachel Wheeler Archive
The communication industry has promised to improve its customer service, it has been reported.

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Direct mail is still an 'effective communication channel'

Rachel Wheeler Archive
US marketers may be interested to learn that direct mail is still "alive and well", according to one industry commentator.

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Tackle data quality problems one at a time, expert advises

Rachel Wheeler Archive
Businesses looking to improve their data quality have been advised to tackle one issue at a time.

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The list is the 'most important' element of a b-to-b campaign

Rachel Wheeler Archive
The need for effective and accurate list data for a b-to-b marketing campaign has been highlighted in a news article.

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Businesses lacking monetary measurements for poor data

Rachel Wheeler Archive
A significant proportion of large businesses around the world have implemented data quality programs to improve the accuracy and reliability of their data.

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Experian QAS software implementation 'a success'

Rachel Wheeler Archive
Address verification tools can be an effective way for businesses to minimize unnecessary expenses, it has been suggested.

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