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Monthly Archives: October 2010

Data quality is a ‘habit’

Rachel Wheeler Archive
Organizations implementing data quality projects should be able to adapt them to the continuous changing business environment, it has been suggested.

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Welcome mail helps drive transaction rates, Experian says

Rachel Wheeler Archive
New research has found that companies sending welcome emails to new customers are able to drive transaction rates nine times higher than through bulk mailings.

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Data quality important for CRM data collection

Rachel Wheeler Archive
Customer-facing marketing campaigns are reliant on the high quality of consumer data, it has been claimed.

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Organizational change needed for data management success

Rachel Wheeler Archive
Organizations looking to run master data management initiatives need to ensure that they implement a culture of organizational change throughout a business.

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Data management helpful for online surveys

Rachel Wheeler Archive
Businesses can utilize online data management systems to help them analyse survey results, it has been claimed.

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Data management and integration are ‘one problem’

Rachel Wheeler Archive
Data integration at the lowest level of scale and data management at the highest level of scale should be viewed as one problem, it has been claimed.

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Firms mismanaging encryption technology, study finds

Rachel Wheeler Archive
A number of firms may wish to update their data management strategies after it was revealed that many are mismanaging their encryption technology.

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IT spending set to grow in 2011

Rachel Wheeler Archive
An increasing number of businesses may be looking to improve their data management offerings after Gartner revealed that worldwide IT spending is forecast to reach $2.4 trillion in 2011.

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Data quality issues need to be addresses for successful BI

Rachel Wheeler Archive
Organizations looking to improve their business intelligence (BI) projects should ensure that they are able to investigate and fix any problems relating to data quality as fast as possible.

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‘Change management effort’ needed for data quality initiatives

Rachel Wheeler Archive
Businesses looking to implement enterprise information initiatives, such as data governance, master data management, data quality and business intelligence, must ensure that they take on a sustained “change management effort”, it has been claimed.

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