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Monthly Archives: November 2010

'Little excuse' for businesses not to have a website

Rachel Wheeler Archive
Businesses looking to enhance their online presence have been given some advice by an industry expert.

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Accurate customer data is a company's 'most valuable asset'

Rachel Wheeler Archive
Housing accurate customer contact data should be viewed as one of a company's most valuable assets, it has been suggested.

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Financial sector set to 'up' IT spending

Rachel Wheeler Archive
Globally, spending on IT in the financial services sector is expected to experience positive growth in 2011, with companies looking to improve performance and comply with new regulations.

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CRM segmentation allows for 'streamlined data collection'

Rachel Wheeler Archive
For businesses, attracting and retaining customers through targeted marketing campaigns should be considered a priority, an expert has claimed.

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Data outhouses 'offer good data quality and enhanced accessibility'

Rachel Wheeler Archive
Data outhouses rather than warehouses offer greater accessibility, as well as good data quality, it has been argued.

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Data quality issues need to be 'addressed early'

Rachel Wheeler Archive
Businesses that fail to address data quality issues as soon as they become a problem could find that they experience more difficulties in the future.

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Personal communications are 'most effective'

Rachel Wheeler Archive
US marketers have been told that if they want to see success from their campaigns they need to make their communications more personal.

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Data quality 'vital' for business improvements

Rachel Wheeler Archive
The importance of data quality to ensure businesses possess accurate enterprise information has been highlighted by one expert.

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US consumers heading online this holiday season

Rachel Wheeler Archive
The majority of US consumers are planning to conduct research online before making any purchases this holiday season, new figures show.

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Localism should be the 'focus' of marketer's next campaigns

Rachel Wheeler Archive
US marketers have been advised to "inject a dose of localism" into their next campaigns, with consumers increasingly looking to buy "in their own backyards".

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