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Monthly Archives: November 2010

New partnership set to offer marketers a boost

Rachel Wheeler Archive
Experian has announced that it has entered into a new partnership with customer engagement technology specialist Alterian to provide clients with a solution to integrate customer data from multiple channels into a centralized database.

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High data management standards 'vital for businesses'

Rachel Wheeler Archive
US organizations should ensure that maintaining high data management standards should be a principal part of their business operations.

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Technology helps to make the web 'more accessible'

Rachel Wheeler Archive
The changing shape of technology is helping to make the internet more accessible and easier to use, it has been claimed.

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Businesses advised to 'clean databases' regularly

Rachel Wheeler Archive
Organizations looking to take advantage of direct mail marketing campaigns have been advised to clean their databases on a regular basis.

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Direct mailers offered bulk discounts

Rachel Wheeler Archive
US marketers may be interested to learn that the United States Postal Service (USPSĀ®) is set to offer a series of discounts to bulk mailers.

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Company-wide involvement benefits data quality efforts

Rachel Wheeler Archive
Individual departments within organizations need to get more involved with data quality initiatives in order for them to fully understand the benefits.

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Automated data collection helps to 'reduce man hours'

Rachel Wheeler Archive
Automating data collection efforts can reduce man hours by as much as 98 per cent, it has been claimed.

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'Proactive' approach must be taken towards data management

Rachel Wheeler Archive

US marketers need to ensure that they are being proactive when it comes to managing their databases, rather than simply reacting to current issues.

Speaking to DM News, David Bernard, managing director of DB Marketing Technologies, explained that many professionals find themselves reacting to issues in place of innovation.

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Good data is vital for business decisions

Rachel Wheeler Archive
Possessing good data is the heart of good business decision making, it has been claimed.

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Reduce costs with address verification software

Rachel Wheeler Archive
Businesses have been advised that address verification software helps to reduce costs incurred through inaccurate, inconsistent and duplicate data.

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