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Yearly Archives: 2010

Atkins aims to boost customer database by 350,000 through new campaign

Rachel Wheeler Archive
Atkins Nutritionals has launched a major new sampling campaign across the United States as it looks to boost its existing direct mail and online marketing capabilities.

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Marketers will face tough data challenges in new decade, expert says

Rachel Wheeler Archive
Marketers will continue to be challenged by ever-increasing mounds of data well into the new decade, one expert has stated.

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Tips on reducing direct mail costs

Rachel Wheeler Archive
Businesses should always focus on being cost efficient, even when times are good, an industry expert has said.

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USPS® will deliver anthrax antidotes

Rachel Wheeler Archive
The United States Postal Service has been authorised to deliver self-administered anthrax antidotes to US homes in the event of a biological attack.

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Direct mail letters 'should be personal and to the point'

Rachel Wheeler Archive
Direct mail sales letters should be to the point and kept personal, an industry news source has said.

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