January 2011 | Experian Data Quality

Marketers 'neglecting' social media

Organizations are neglecting social media in their email marketing processes, a new survey by Return Path has found.

Businesses turn to email to 'save money'

An increasing number of businesses have turned to email to help save them money on their marketing campaigns, it has been claimed.

Cloud systems management market to grow, research finds

New research has forecast that the worldwide cloud systems management software market will experience rapid growth in the coming years.

Data quality improvements 'increase profit generation'

Data quality improvements can help to increase a company's profits, recent research from Experian QAS has suggested.

US marketers look to 'up spend' in 2011

A growing number of small business owners in the US are expected to increase their spend on marketing projects in 2011, new research has found.

Marketers warned against 'stigma of spam'

Email marketing professionals should be careful to ensure that they do not bombard customers with correspondence.

Marketers urged to create 'content to share'

Creating content that people will want to share should be considered an important element of an organizations' email marketing plan.

Governments should look to harness data quality

The influx of data and information from a variety of sources means that governments must ensure that they have effective data quality standards in place.

Email marketing has 'green benefits'

Email marketing professionals have been reminded of the environmentally-friendly benefits of sending emails.

MDM projects boosted by data quality

Data quality plays an important role in the implementation and running of master data management (MDM) projects, a new report from Gartner has suggested.

Monthly Archives: January 2011