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Monthly Archives: January 2011

Marketers 'neglecting' social media

Rachel Wheeler

January 31, 2011

Archive

Organizations are neglecting social media in their email marketing processes, a new survey by Return Path has found.

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Businesses turn to email to 'save money'

Rachel Wheeler

January 31, 2011

Archive

An increasing number of businesses have turned to email to help save them money on their marketing campaigns, it has been claimed.

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Cloud systems management market to grow, research finds

Rachel Wheeler

January 31, 2011

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New research has forecast that the worldwide cloud systems management software market will experience rapid growth in the coming years.

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Data quality improvements 'increase profit generation'

Rachel Wheeler

January 28, 2011

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Data quality improvements can help to increase a company's profits, recent research from Experian QAS has suggested.

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US marketers look to 'up spend' in 2011

Rachel Wheeler

January 27, 2011

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A growing number of small business owners in the US are expected to increase their spend on marketing projects in 2011, new research has found.

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Marketers warned against 'stigma of spam'

Rachel Wheeler

January 27, 2011

Archive

Email marketing professionals should be careful to ensure that they do not bombard customers with correspondence.

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Marketers urged to create 'content to share'

Rachel Wheeler

January 27, 2011

Archive

Creating content that people will want to share should be considered an important element of an organizations' email marketing plan.

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Governments should look to harness data quality

Rachel Wheeler

January 27, 2011

Archive

The influx of data and information from a variety of sources means that governments must ensure that they have effective data quality standards in place.

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Email marketing has 'green benefits'

Rachel Wheeler

January 26, 2011

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Email marketing professionals have been reminded of the environmentally-friendly benefits of sending emails.

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MDM projects boosted by data quality

Rachel Wheeler

January 26, 2011

Archive

Data quality plays an important role in the implementation and running of master data management (MDM) projects, a new report from Gartner has suggested.

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