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Monthly Archives: January 2011

Public sector organizations look to utilize cloud services

Rachel Wheeler Archive
A growing number of public sector organizations are looking to take advantage of cloud computing services, it has been claimed.

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Marketers encouraged to 'engage readers'

Rachel Wheeler Archive
Email marketers have been encouraged to engage their readers in future campaigns, rather than just have a one-way conversation.

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Companies look to take advantage of the cloud in 2011

Rachel Wheeler Archive
Cloud computing uptake is expected to rise this year as businesses look to take advantage of the "choice and flexibility" that the technology offers.

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Data quality helps insurance industry 'cut costs'

Rachel Wheeler Archive
Individuals working in the insurance industry could find that they are able to reduce their bottom-line expenses by introducing an effective data quality strategy.

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Unified approach needed by email marketers

Rachel Wheeler Archive
Email marketers have been told to create a unified approach to their campaigns and to ensure that this aligns with the strategies of other departments.

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Smartphone use 'driving QR code adoption'

Rachel Wheeler Archive
The growing uptake of smartphones among consumers has meant that quick response (QR) codes are becoming more important within email marketing.

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Data quality important to data warehousing success

Rachel Wheeler Archive
Businesses looking to advance and get to grips with their data should look to utilize data warehousing strategies, it has been suggested.

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Personalized and targeted email the 'most effective'

Rachel Wheeler Archive
Businesses that utilize email marketing techniques to contact customers are becoming increasingly aware of the need to create personalized and targeted campaigns, it has been claimed.

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Mobile email use rises

Rachel Wheeler Archive
Email marketers in the US may be interested in new research from comScore which shows that web-based email witnessed a decline last year.

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Data quality helps improve school performance

Rachel Wheeler Archive
US schools have been told that maintaining a high level of data quality is key to providing a good education, the Anniston Star reports.

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