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Monthly Archives: January 2011

Marketing efforts underpinned by data quality

Rachel Wheeler Archive
Businesses looking to run effective marketing campaigns must ensure that they ensure that their data quality standards are high, it has been suggested.

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Marketers urged to personalize campaigns

Rachel Wheeler Archive
Email marketing professionals have been encouraged to up their level of customer engagement in the coming year, with a focus on personalizing their campaigns.

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Cloud computing to record huge growth

Rachel Wheeler Archive
The professional services and healthcare sectors are expected to experience "staggering" growth in spending on cloud computing services, new research has claimed.

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Strong subject important for emails, expert suggests

Rachel Wheeler Archive
US-based email marketers have been told that having a strong subject line is an important component of a successful mail campaign.

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Email marketing campaigns 'must be accessible' to everyone

Rachel Wheeler Archive
The importance of making email marketing campaigns as accessible to everyone as possible has been highlighted by one expert.

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Gain an 'insight into customer behavior' with good data quality

Rachel Wheeler Archive
Businesses that maintain good levels of data quality will find that they are able to gain a greater insight into customer behavior.

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Email marketers urged to 'go mobile'

Rachel Wheeler Archive
As technological updates continue to make inroads into the way marketers complete their day-to-day jobs, professionals have been told to ensure email correspondence works on mobile platforms.

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Address verification tools give retailers 'an edge'

Rachel Wheeler Archive
Online retailers in the US that decide to utilize address verification technology will gain an "edge" over their competitors and improve their customer service levels.

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'Stand out from the pack' with high levels of customer services

Rachel Wheeler Archive
High customer service levels can help businesses build strong and enduring relationships with their customers.

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Email is 'one of the cheapest and most effective' methods of communication

Rachel Wheeler Archive
US marketers have been reminded that email correspondence with their customers remains one of the most effective and cheapest methods of communication they can engage in.

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