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Monthly Archives: January 2011

Address data quality as part of information governance strategies

Rachel Wheeler Archive
Data quality issues can be addressed as part of an effective information governance strategy, organizations have been told.

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Marketers look to move online to communicate

Rachel Wheeler Archive
Marketers are increasingly moving away from traditional strategies and adopting a more customer-focused engagement process, an expert has claimed.

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Tech upgrades help IT leaders 'keep up'

Rachel Wheeler Archive
Over the past ten years a number of changes have been made to the IT landscape, with green computing and virtualization named as the top tech trends to emerge from that period.

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Small businesses can use email to reach a 'wider audience'

Rachel Wheeler Archive
Email marketing can be particularly useful in helping small businesses gain an edge in a competitive retail landscape, it has been argued.

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Data quality training leads to 'improved performance'

Rachel Wheeler Archive
Training staff about the topic of data quality is likely to lead to improvements in business performance.

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QR Code tech can improve email lists

Rachel Wheeler Archive
Businesses looking to improve their email marketing strategies may want to find out how quick response code (QR Code) technology can help them.

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Social media 'important' for email marketing

Rachel Wheeler Archive
Social media is set to play an increasingly important role in organizations' email marketing campaigns as we head into 2011, it has been suggested.

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Government to look to the cloud in 2011

Rachel Wheeler Archive
Implementation of cloud-based technologies is set to be one of the key trends adopted by the government to help drive efficiency in 2011, Ovum has claimed.

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Consider timing for the perfect email marketing campaign

Rachel Wheeler Archive
Marketing executives have been told that timing is crucial for the success of their customer-facing email campaigns.

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Email lists can play an 'important' role in marketing

Rachel Wheeler Archive
Online marketers have been advised that up-to-date customer email lists can play an important role in improving sales and driving business growth.

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