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Monthly Archives: January 2011

Insurers look to make data quality improvements

Rachel Wheeler Archive
Data quality is expected to play an increasingly important role within insurance companies over the coming 12 months, it has been suggested.

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Social media can play an important role in email marketing

Rachel Wheeler Archive
US marketers should look to utilize social media networks such as Facebook, LinkedIn and Twitter to complement their email marketing strategies.

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Cloud computing growth set to drive data center consolidation

Rachel Wheeler Archive
Business data centers are expected to continue to shrink as we head into 2011, with a number of organizations taking advantage of cloud computing technologies.

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Follow 'basic guidelines' for email marketing success

Rachel Wheeler Archive
Organizations hoping to utilize email marketing to drive sales and business growth have been top to follow basic guidelines if they want to see success.

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Expert predicts marketing improvements

Rachel Wheeler Archive
During 2010, there were a number of developments within the search and social media sectors, it has been reported.

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Worldwide IT spending to rise, Gartner predicts

Rachel Wheeler Archive
Leading research body Gartner has predicted that worldwide IT spending will grow by 5.1 per cent in 2011.

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IT leaders make New Year predictions

Rachel Wheeler Archive
Business transformation and organizational changes are the primary New Year's resolutions being made by senior IT decision makers this year, it has been found.

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Marketing campaigns can only be as 'good as their data'

Rachel Wheeler Archive
Marketing professionals have been warned that simply reaching their audience is no longer enough to help drive growth and sales.

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Consumers continue to react to email marketing

Rachel Wheeler Archive
US consumers are continuing to open email marketing messages at a consistent rate, but analysts have found that transactional or service emails are getting more attention, new research shows.

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US online spending soars to over $30m

Rachel Wheeler Archive
Final pushes by US online retailers ensured that consumer spending through December climbed to $30.8 billion, new figures from comScore have revealed.

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