February 2011 | Experian

Data collection changes 'will be made'

US marketers are likely to change the way that they collect customer information as technological improvements are made, DM News reported.

Governance, risk management and regulatory compliance need data quality

High data quality standards can benefit businesses looking to improve their governance, risk management and regulatory compliance standards.

Improve data center efficiency, businesses told

Businesses looking to make bottom line savings for their business can do so by improving the efficiency of their data centers.

Businesses unsure about 'social media responsibility'

US organizations are still struggling to assign responsibility to a particular department for their social media activities, it has been claimed.

New York education authorities not utilizing data

Education authorities in New York are collecting all of the data that they need to meet federal guidelines, a new report has claimed.

Data warehouses are 'evolving'

Independent data analyst Gartner has claimed that data warehousing is reaching its "most significant" growth point since its inception.

Email marketing 'most effective' way of unlocking revenue

Email marketing is the most effective means of unlocking the revenue potential found in businesses' databases, it has been suggested.

Businesses must 'be aware' of online security threats

Organizations need to ensure that they properly educate their employees on the dangers of cybercrime if they are to protect themselves online, it has been claimed.

Marketing professionals told to 'target loyalty program members'

Businesses engaging in email marketing correspondence will find that messages targeted at loyal customers are much more effective than bulk mailing.

Consumers 'put off' by poorly targeted direct mail

Poorly addressed direct mail correspondence can do more harm than good to an organization, new research has found.

Monthly Archives: February 2011