Skip to main content

Monthly Archives: February 2011

Data collection changes 'will be made'

Rachel Wheeler Archive
US marketers are likely to change the way that they collect customer information as technological improvements are made, DM News reported.

Read more

Governance, risk management and regulatory compliance need data quality

Rachel Wheeler Archive
High data quality standards can benefit businesses looking to improve their governance, risk management and regulatory compliance standards.

Read more

Improve data center efficiency, businesses told

Rachel Wheeler Archive
Businesses looking to make bottom line savings for their business can do so by improving the efficiency of their data centers.

Read more

Businesses unsure about 'social media responsibility'

Rachel Wheeler Archive
US organizations are still struggling to assign responsibility to a particular department for their social media activities, it has been claimed.

Read more

New York education authorities not utilizing data

Rachel Wheeler Archive
Education authorities in New York are collecting all of the data that they need to meet federal guidelines, a new report has claimed.

Read more

Data warehouses are 'evolving'

Rachel Wheeler Archive
Independent data analyst Gartner has claimed that data warehousing is reaching its "most significant" growth point since its inception.

Read more

Email marketing 'most effective' way of unlocking revenue

Rachel Wheeler Archive
Email marketing is the most effective means of unlocking the revenue potential found in businesses' databases, it has been suggested.

Read more

Businesses must 'be aware' of online security threats

Rachel Wheeler Archive
Organizations need to ensure that they properly educate their employees on the dangers of cybercrime if they are to protect themselves online, it has been claimed.

Read more

Marketing professionals told to 'target loyalty program members'

Rachel Wheeler Archive
Businesses engaging in email marketing correspondence will find that messages targeted at loyal customers are much more effective than bulk mailing.

Read more

Consumers 'put off' by poorly targeted direct mail

Rachel Wheeler Archive
Poorly addressed direct mail correspondence can do more harm than good to an organization, new research has found.

Read more

Copyright ©, 2014-2017. All rights reserved.

125 Summer St Ste 1910, Boston MA 02110-1615, US