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Monthly Archives: February 2011

Data collection changes 'will be made'

Rachel Wheeler

February 28, 2011

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US marketers are likely to change the way that they collect customer information as technological improvements are made, DM News reported.

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Governance, risk management and regulatory compliance need data quality

Rachel Wheeler

February 25, 2011

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High data quality standards can benefit businesses looking to improve their governance, risk management and regulatory compliance standards.

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Improve data center efficiency, businesses told

Rachel Wheeler

February 25, 2011

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Businesses looking to make bottom line savings for their business can do so by improving the efficiency of their data centers.

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Businesses unsure about 'social media responsibility'

Rachel Wheeler

February 25, 2011

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US organizations are still struggling to assign responsibility to a particular department for their social media activities, it has been claimed.

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New York education authorities not utilizing data

Rachel Wheeler

February 24, 2011

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Education authorities in New York are collecting all of the data that they need to meet federal guidelines, a new report has claimed.

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Data warehouses are 'evolving'

Rachel Wheeler

February 24, 2011

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Independent data analyst Gartner has claimed that data warehousing is reaching its "most significant" growth point since its inception.

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Email marketing 'most effective' way of unlocking revenue

Rachel Wheeler

February 24, 2011

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Email marketing is the most effective means of unlocking the revenue potential found in businesses' databases, it has been suggested.

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Businesses must 'be aware' of online security threats

Rachel Wheeler

February 23, 2011

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Organizations need to ensure that they properly educate their employees on the dangers of cybercrime if they are to protect themselves online, it has been claimed.

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Marketing professionals told to 'target loyalty program members'

Rachel Wheeler

February 23, 2011

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Businesses engaging in email marketing correspondence will find that messages targeted at loyal customers are much more effective than bulk mailing.

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Consumers 'put off' by poorly targeted direct mail

Rachel Wheeler

February 23, 2011

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Poorly addressed direct mail correspondence can do more harm than good to an organization, new research has found.

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